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2009-05-28

Increasing numbers of customers are choosing xtravaganza – 23 new units opening in August

Increasing numbers of customers are choosing xtravaganza and a lighter life and a healthier lifestyle. In order to meet this demand, xtravaganza's holistic concept for weight-loss is growing further by opening 23 new xtravaganza units on the Nordic market.

Demand for xtravaganza's weight-loss programmes has never been greater. The success is due to xtravaganza's unique holistic concept for weight-loss and its many satisfied customers, the numbers of which will now increase.

"We are clearly seeing from the number of customers flooding in to xtravaganza that people are increasingly prioritising feeling well. This is where xtravaganza's concept fulfils a clear need – giving people a lighter life and a healthier lifestyle," comments Per Sundström, MD at xtravaganza.

In Sweden, seven new xtravaganza Weight Centres will open in August 2009 in the following locations: Täby, Sollentuna, Alvik/Bromma, Falun, Malmö and Eskilstuna. Karskrona Weight Centre opens on 1 October.

Boris Kralj has long been a franchisee and runs the xtravaganza Weight Centres in Malmö and Lund. He is now opening another xtravaganza Weight Centre in central Malmö.

- "Xtravaganza is now an established brand in the Malmö region, which we can also see from the increased demand from our customers," says Boris. "So it's great to give more Malmö residents the opportunity to benefit from xtravaganza's successful concept for weight-loss."

New franchisees in Sweden – the complete list:

Täby Weight Centre: Agneta Björnklint Michaelsson and Roger Michaelsson
Sollentuna Weight Centre: Daniel Borkeby, who also runs the xtravaganza Weight Centre in Jakobsberg.
Alvik/Bromma Weight Centre: Eva Bertin
Falun Weight Centre: Marie Olsson
Malmö Weight Centre: Boris Kralj, who also runs the xtravaganza Weight Centres in Malmö/Limhamn and Lund.
Eskilstuna Weight Centre: Jill Veijby

At the same time, xtravaganza is also growing in the other Nordic countries. In Finland, six new xtravaganza Weight Centres and five Weight Clubs will open in the autumn. In Norway, five new xtravaganza Weight Clubs will be starting. Xtravaganza is also expanding outside the Nordic region. In the autumn, the first xtravaganza unit will be opening in Croatia.

If you want to contact xtravaganza's new franchisees or would like more information, please contact Information Officer Anna Skepphammer, telephone +46 (0)707-35 29 23, e-mail anna.skepphammer@xtravaganza.se.

Fact xtravaganza
Xtravaganza is a unique, modern and well-established holistic concept for weight loss. Xtravaganza is a Swedish company and can be found in more than 180 locations in Sweden, Norway, Denmark and Finland. Xtravaganza’s weight loss programmes are constructed around the four guiding stars: Mental training, Mental nourishment, Good energy and Pleasure of movement. For more information, visit: xtravaganza.se.
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